Did you know that a huge 84% of people now trust online reviews as much as a personal recommendation from someone they know? In today’s internet driven world and all the options available to consumers, they are constantly relying on others opinions to make easy and well-informed purchase decisions to ensure they avoid any negative experiences. It is because of this that online reviews are absolutely critical to the success of a business. If you do not use online platforms to generate reviews, then you are missing out on all the potential benefits.
Why Consistent Online Reviews Are Important for Your Business
A recent research article published by ReviewTrackers found that when consumers are searching and looking to buy, 53% of searchers will typically visit a business within the first 48-hours of search. Online reviews published on a range of different platforms play a huge role in the decision making process. Consumers who are exposed to positive feedback are more likely to buy and on the other hand, if the online reviews are negative, consumers may choose not to purchase.
According to Search Engine Land, a total 69% of consumers will consider online reviews irrelevant if they observe that reviews are older than three months. The regularity of reviews is one of the most important factors for consumers when assessing the online reputation of businesses. A total of 73% of consumers will form an opinion by reading one to six reviews. The results here point to consumers continuing to form opinions about businesses faster than ever before.
These statistics show that the more positive reviews you have and the frequency of your reviews determine the likelihood of consumers choosing to visit your business and in-turn generate sales for your business.
Get Online Reviews Quickly for Your Business
In order to get online reviews for your business, you need to ensure that you take proactive action towards encouraging customers to create positive online reviews on a regular basis. Here are some simple and easy ways to get online reviews quickly:
Add a Review Page to Your Website
If you use a website to sell your products or services, then this is a great way to generate and showcase reviews to consumers. To get them to interact with the brand, create a review page on your website and showcase these testimonials. You can also add multiple widgets to different online review platforms to encourage people to leave reviews on there as well. These include Google, Facebook and Yelp.
Run a Campaign to Collect Reviews
If people are not leaving reviews after they have purchased and used your product or service, you don’t have to give up, you can ask them again. Personalise an email that gets sent semi-regularly to customers and asks them in the best possible way to leave a positive online review about their experience.
Include Review Links in all Communications
You communicate regularly with customer’s whether it be via email, social media or via the website. Adding links to email signatures, encouraging reviews during all interactions and engaging with your customer’s on social media on a regular basis will allow you to encourage click-throughs to reviews sites.
Prioritising online reviews for your business is a huge factor towards success. They not only influence the purchase decisions of other potential customer’s; they also give critical insights into each individual customer experience.
If you are looking to increase brand awareness, gain more customer’s and receive important data to make well-informed decisions about your business, make sure you have the right strategies in place. With Jago, you can gain customer feedback and encourage customers to leave customer feedback easily. Book a demo with Jago today.