Many businesses struggle to understand why their sales figures are declining, why they are losing customers and why they are receiving negative reviews. They are creating solutions based on what they think the problems are that have occurred but have no real insight into why customers are behaving the way they are.
A customer feedback tool is a necessity for any business, no matter the size and no matter the industry. If you are looking for a solution to improve customer loyalty and sales, then you need to conduct customer feedback.
Here are four signs your business needs to conduct customer feedback.
- You Are Losing Your Customers to Competition
Your product or service may be up to scratch in your eyes, but not in your customers. If you do not know why your customers are leaving your business and moving to competitors, it is because you have not asked them to provide any reviews or give you feedback about your product or service. If you ask your customers on a regular basis for feedback, you will be able to identify their expectations and tailor your offering to meet their standards.
- Your Sales Numbers Are Declining
You know that the product or service you are offering is high quality and better than competitors however you notice that your sales figures are not where they used to be. Declining sales numbers are a full proof way to identify that customers are not satisfied with your product or service and it may be clear that you have not undertaken any research to understand how to meet their needs.
Using a customer feedback tool ensures you can identify any at risk customers before your business loses them.
- Negative Customer Reviews
If you have not asked your customers for their feedback to understand their experience after using your product or service, then they may have resorted to a customer review platform to express how they feel. This means that you may be receiving more negative customer reviews which is diminishing your reputation online.
Customer reviews have a ripple effect on other potential customers as they trust their opinion. Ensuring that you are getting insight into what your customers actually think about your business on a regular basis is of great importance. It shows the customer that you care and are willing to take steps to satisfy their needs and wants.
- Low Social Media Engagement
Many customers do not engage with social media platforms if the content is not up to scratch or if you are not creating content that is engaging to them. Getting your customers involved on social media platforms can help you understand customer experiences more. This can be done through asking engaging questions that encourage answers.
Customers are your key to success which is why it is greatly important that you collect feedback and listen to what they have to say. Understanding this information will help your business make strategic business decisions that improve customer experience and ensure you are always satisfying customer needs.
Jago is a quick, easy and affordable way to get instant feedback from your customers. No other tool on the market provides the complete solution: instant customer feedback, benchmarking and reporting, a customer loyalty program and the ability to monitor individual store performance all in one easy-to-use app.