All Hail! There are companies who still care about their customers! We all hear companies say that their number one priority is always their customers but sometimes, it just doesn’t feel like that which is why we read so many negative reviews online. There are however some company’s who truly do care. Ones who ‘walk the walk’ when it comes to delivering the kind of service that wins a customer over for life. These stories show us that many businesses are ready, willing and able to go the extra mile to satisfy their customers and keep them loyal.


  1. Sainsbury’s – they took advice from a 3-year old

Sainsbury’s really proved they know how to have fun with their brand and with their customers. They have showcased how important the support team is to generate opportunities for the company and how easy it is to create a loyal following by listening to feedback.

A young 3-year old named Lily Robinson couldn’t quite get her head around why one of Sainsbury’s products was called ‘tiger bread’. In her young, intelligent eyes, the bread did not resemble a tiger, she thought that it looked more like a giraffe. When you look closely at the bread, it is definitely hard to disagree with Lily! 

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With some help from her mum and dad, Lily wrote a letter to Sainsbury’s customer service department. Not long after this, Lily received a reply from a customer support manager named Chris. He told her that he agreed and explained why it was originally named tiger bread:

“I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it? It is called tiger bread because the first baker who made it a loooong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.”

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Knowing that Lily was right in this circumstance, Sainsbury used this feedback as an opportunity to do something fun – they changed the name of the bread and posted signs to help people understand why.

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  1. Jimyz Automotive - Auto Repair Business Sweats the Small Stuff

Many memorable stories focus on a company’s unique response to a specific situation but we often forget about those day-to-day services that always make a customer stay loyal.

Great customer service isn’t just limited to responding to a customer’s needs and wants. It’s understanding them and knowing how to make them happy in everyday situations.

One customer was shocked by the level of service they receive from an auto repair business, Jimyz Automotive, that they shared it online and it when viral. The post featured the title “I have never in my life seen this level of customer service” and included this thank-you note.”

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Although this post went viral, it wasn’t just the image that was shared. A lot of people started sharing their experiences with the business and just how loyal they were as well:

“I used to live in this area and I know exactly who that is. He’s a good man, stay with him!”

If you are renowned for an incredible service, it is no wonder their customers continue to come back to them. The praise continued with even more comments:

“It’s little things like this that earn business. If I got this card I would never use another mechanic in my life.”

It is clear that truly remarkable customer service goes beyond just fixing people’s little problems or offering discounts. It is about leaving people with a lasting impression and a positive memory about your business that they can share with others.

In today’s digital world, it is an incredibly competitive environment and you need to be better if you want to succeed. It does not matter the product or service customers are looking for, they have a wide range of options to choose from, most of which are great. So think about ways you can stand out from the crowd. Go through your customer feedback, seek opportunities for improvement and really grow your business to satisfy and exceed your customer’s expectations.

To ensure you are listening to your customers and acting on their feedback, make sure you book a demo with Jago today. Jago is a simple and cost-effective means of understanding how customers see your business. With immediate and ongoing insight, you’ll always know what to do next. Because when you take care of your customers, success takes care of itself. 

Images thanks to Entrepreneur.

Customer Feedback, Customer loyalty, Customer Satisfaction, Customer Experience